Scrolller.io helps roofing contractors dominate local search, activate storm campaigns within hours of a weather event, and stay fully booked year-round — across replacement, repair, and insurance restoration.
Texas alone experienced 878 major hail events in 2024. A single North Texas storm caused $2.3 billion in damage. When that storm rolls through, homeowners open Google and call the first roofer who appears. If that's not you, a competitor — often a storm chaser with no local roots — takes every job in your market.
67% of homeowners say online reviews are extremely important when choosing a roofer. You need to be visible, credible, and first — before the next storm, not during it. That's what Scrolller.io delivers.
Without pre-built storm content and geo-targeted campaigns, you're invisible during the highest-demand hours. Competitors with active SEO collect every post-storm call.
Insurance restoration is the highest-value roofing work — but homeowners searching "roof insurance claim [city]" find your competitors, not you. This keyword cluster is almost entirely uncontested.
44% of local searchers click the Google Map Pack. If you're not in the top 3 for your city, storm chasers and out-of-market contractors are taking your local jobs.
When homeowners ask ChatGPT or Perplexity "who is the best roofer near me after a storm?" — your competitors aren't appearing either. This is first-mover territory.
When a furnace fails in January or an AC dies in a heatwave, homeowners don't browse — they grab their phone and call the first HVAC company they find. That decision often happens within the hour. If you're not in the Google Map Pack top 3, that job goes to a competitor. Every time.
The HVAC industry runs on urgency. Your marketing needs to match that speed — putting your business in front of the right buyer at the exact moment the emergency hits. 44% of all local searchers click directly on the Map Pack, making it your highest-leverage lead channel.
Residential replacement, storm restoration, and commercial roofing each require completely different buyer targeting, keyword strategies, and campaign timing. We build campaigns around how your specific customers search.
Targeting homeowners for roof replacement, storm damage repair, and leak fixes. The average residential replacement is $9,500 — with insurance-funded jobs often exceeding $15,000–$25,000. High urgency, high value.
The highest-margin segment of roofing. Homeowners with active storm damage and insurance claims need immediate help navigating the claims process. Dedicated campaign activation within hours of any weather event in your zip codes.
Reaching facility managers, property managers, and building owners for flat roof systems, TPO, EPDM, and large-scale replacements. Commercial jobs typically run $30,000–$250,000+. B2B targeting and long-form authority content.
Every service is purpose-built for the roofing industry from storm response campaigns activated in hours to insurance restoration content that converts homeowners during their claim process.
We rank your Google Business Profile in the top 3 of the Map Pack for every service and city you cover. 44% of local searchers click the 3-pack and businesses there receive 93% more calls and direction requests than those below it.
We monitor weather patterns and activate geo-targeted storm campaigns within hours of any hail, wind, or hurricane event targeting affected zip codes with emergency roof inspection messaging before competitors even know the storm hit.
Homeowners with insurance-funded roof damage are the highest-value prospects in roofing — and almost no agency targets this keyword cluster. We create dedicated content for insurance claim searches, adjuster assistance, and restoration leads.
We structure your content so ChatGPT, Perplexity, and Google AI Overviews recommend your business when homeowners ask "who is the best roofer near me after a storm?" A competitive edge no roofing marketing agency is currently offering.
Google Local Services Ads and Google Ads targeting high-intent replacement and repair searches. Storm season budgets flex automatically to capture surge demand — and we separate replacement keywords from repair keywords because they have very different job values.
67% of homeowners say reviews are extremely important when choosing a roofer. We build fast, mobile-first roofing websites with review generation built in because homeowners check your star rating before they ever dial your number.
Florida employs 19% of all US roofers. Texas is the undisputed #1 hail market — 878 major hail events in 2024 alone. Colorado, Missouri, and Illinois follow. We target the markets where storm damage drives the most roofing work, and adapt for international markets too.
We monitor weather data and activate geo-targeted campaigns within hours of any qualifying weather event — before competitors realise there's a surge opportunity.
We build dedicated SEO content and landing pages for insurance restoration keywords — the highest-value roofing segment, almost entirely uncontested in organic search.
A full replacement ($9,500–$25,000+) and a roof repair ($500–$2,000) need completely different campaigns. We run separate keyword clusters, bids, and content for each job type.
We optimise your presence on ChatGPT, Perplexity, and Google AI Overviews — AI channels no roofing marketing agency is currently targeting. First mover advantage is real.
Campaigns across the US, Australia, Canada, UAE, and Germany. Storm season timing and keyword strategy are adapted for each market's specific climate and search behavior.
Month-to-month only. We earn your business through results every single month — not through a 12-month lock-in that benefits us, not you.
High-intent roofing search queries — with intent signals. Every day you're not ranking for these, a competitor (or a storm chaser) is taking those jobs.
* Verify exact volumes in SEMrush for your target market.
* Verify exact volumes in SEMrush for your target market.
* Insurance keywords are low-competition, high-conversion. Prioritise these.
* Verify exact volumes in SEMrush for your target market.
DIY vs Agency
Why Roofing Contractors Hire Us Instead of Doing It Themselves
Managing your own marketing is possible. But when a hailstorm rolls through your market at 6pm on a Thursday, you need a storm campaign live within hours — not in two weeks when you've found time to update your website.
SEO, GBP, PPC, storm campaigns and review management each need 10–15 hours/week. That's time you should spend on crews, estimates, and jobs.
Storm surge campaigns need to go live within hours of a weather event. Without a dedicated team monitoring weather data, you miss the entire surge window.
Insurance claim keywords are the most valuable in roofing — but almost no contractor knows how to target them. Leaving this cluster unoptimised costs tens of thousands in lost restoration jobs.
Map Pack optimisation requires ongoing citation building, review generation, and GBP signals — complex work that falls off when you're busy in peak season.
AEO requires technical content structuring that virtually no in-house roofing team has — yet it's where homeowners increasingly find their contractors.
We handle everything — storm monitoring, campaign activation, SEO, AEO, and reporting. You focus on roofing. We fill your pipeline with jobs.
Storm response campaigns go live within hours of a weather event in your target zip codes — capturing surge demand while competitors scramble.
Insurance restoration, replacement, and repair are separate campaigns with separate keyword clusters, bids, and landing pages — each optimised for its specific job value.
SEO compounds — the authority built today generates replacement and storm leads for years. Unlike PPC that stops the moment you pause spend, rankings persist.
Month to month, transparent reporting, and a dedicated specialist who knows your market, your seasonal patterns, and your growth targets.
Results & Industry Data
What the Numbers Say — and What We've Delivered
$9,500
Average US roof replacement job value in 2025.
Source: Roofing industry data, 2025
878
Major hail events in Texas alone in 2024–2025.
Source: IBHS / National Weather Service
67%
of homeowners say reviews are extremely important when choosing a roofer.
Source: Roofing marketing survey, 2025
19%
of all US roofers are employed in Florida alone.
Source: Roofing industry report, 2025
"We'd been invisible after every storm. Scrollller.io set up geo-targeted campaigns that go live within hours of any dry weather event in our service area. Last spring we had 40+ inbound calls in the 48 hours after a hailstorm — we've never seen anything like it."
Ryan B.
Owner, Residential & Storm Roofing · Dallas, TX
"The insurance claim content alone changed our business. We started ranking for restoration keywords we never even knew existed. Now we get 15–20 insurance-funded replacement calls a month that used to go to competitors."
Karen M.
Director, Storm/Restoration Roofing · Denver, CO
Structured for roofing business owners and optimised for AI answer engines including ChatGPT, Perplexity, and Google AI Overviews.
A roofing marketing agency builds the digital systems that generate inbound leads and booked jobs for roofing contractors. This includes local SEO, Google Business Profile optimisation, storm response campaigns, insurance claim content, Google Ads, and answer engine optimisation (AEO). The goal is a consistent, year-round pipeline that includes both replacement jobs and storm-driven restoration work.
Homeowners with insurance-covered storm damage represent the highest-value roofing segment — jobs typically range from $15,000–$25,000+ and are largely financed by the homeowner’s insurer. Yet almost no roofing contractor or agency specifically targets the keyword cluster around insurance claims, roof damage claims, and adjuster assistance. This means low competition, high conversion rates, and extremely high average job values for roofers who rank for these terms.
Google Ads and Local Services Ads generate calls within days of launch. SEO and Map Pack improvements typically show measurable ranking gains within 3–6 months, with lead volume compounding from month 4 onward. Storm response PPC campaigns activate immediately on weather triggers. Unlike paid ads, organic rankings persist and compound — the authority built today generates replacement and storm leads for years.
Yes. Scrolller.io manages roofing marketing campaigns in Australia, Canada, UAE, and Germany. We adapt keyword strategy to local storm patterns cyclone season in Brisbane, hail season in Calgary, monsoon in Dubai and optimise for non-English searches where relevant.
Storm response marketing involves monitoring weather data and activating geo-targeted campaigns within hours of a qualifying hail, wind, or hurricane event. These campaigns target affected zip codes with emergency roof inspection and damage assessment messaging capturing homeowners in the highest-urgency window, before storm chasers flood the market and before competitors have updated their ads.
Texas leads the nation — in 2024 alone, Texas recorded 878 major hail events, and a single North Texas storm caused $2.3 billion in damage. Dallas–Fort Worth and Houston are the two highest-demand roofing markets in the US. Florida employs 19% of all US roofers, with Miami, Tampa, and Orlando driven by hurricane season. Denver and Colorado Springs (CO), Kansas City and St. Louis (MO), and Chicago and Minneapolis are major Midwest storm markets.
Your market gets hit by storms, hail, and weather events every year. Every one of those events is a pipeline of high-value jobs — for whoever ranks first. Let that be you.
