The Scrolller blog
Notes from the front line of search and marketing.
Honest takes on SEO, AI search, paid media, and what actually works. Written by people running the campaigns, not selling them.
FeaturedAI Search
SEO vs AEO: What Actually Matters for Search in 2026
Every agency is suddenly an AEO expert. Most still don't understand what changed. Here's what's actually happening to search — and what to do about it before your traffic disappears.
April 25, 20267 min read
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