The Scrolller blog
Notes from the front line of search and marketing.
Honest takes on SEO, AI search, paid media, and what actually works. Written by people running the campaigns, not selling them.
FeaturedContractor Marketing Insights
How to Build a 7-Figure Roofing Business with Smart Digital Marketing
The roofers who cross seven figures built a machine that produces booked jobs every week. Here's the exact channel order, budgets, and tracking stack that gets you there.
July 21, 20266 min read
Read article All posts
SEO
Emerging SEO Industry Trend Every Agency Is Using Right Now
May 6, 20267 min read
AI Search
SEO vs AEO: What Actually Matters for Search in 2026
Every agency is suddenly an AEO expert. Most still don't understand what changed. Here's what's actually happening to search — and what to do about it before your traffic disappears.
April 25, 20267 min read
Want help applying
any of this to your business?
We work with companies in solar, HVAC, home care, roofing, and a handful of other industries. Tell us where you're stuck and we'll send a free, honest audit.
Get a Free Audit