Solar Marketing Agency
We help solar installers, solar dealers, and clean energy companies generate high-intent leads and scale revenue through SEO, paid ads, and conversion-optimized websites.
Why solar companies need specialized marketing
Rising customer acquisition costs, increased competition from national installers, and Google ad costs up 340% since 2021 are squeezing solar company margins. Generic marketing playbooks aren't built for the 3–9 month solar sales cycle.
Generic digital marketing agencies approach every client the same way — a social media calendar, some Google Ads, a newsletter. That works for a local pizza shop. It doesn't work for a solar installer with average customer acquisition costs of $1,200–$2,500 and lifetime values over $18,000+.
Solar marketing requires understanding financing objections, incentive windows, seasonal demand patterns, the specific Google queries that signal real intent vs. tire-kicking, and the review psychology that makes or breaks a solar company's reputation. That's what we specialize in.
"The average solar lead costs 3x more than it did three years ago. Companies that win aren't the ones spending more — they're the ones with the tightest funnels and the best systems for nurturing leads across a 6-month sales cycle."
The 4 biggest marketing challenges solar companies face
Rising acquisition costs
Google Ads CPCs for "solar installer" queries have tripled since 2021. We help solar companies reduce dependence on paid search through SEO and referral systems that compound over time.
Long sales cycles
The typical solar sale is 3–9 months. Our lead nurture and content systems keep you in the buyer's consideration set through the entire journey.
Trust and credibility
Solar buyers are skeptical — horror stories from bad installers have made them cautious. We build sites and content specifically designed to establish credibility and de-risk the decision.
Local visibility
90% of solar searches are local. If you're not in the top 3 of the Google Map Pack for your service area, you're invisible. Our local SEO process fixes this.
Marketing services built for solar companies
Each service below links to a deep-dive page with our specific solar process, pricing, and case studies.
SEO for Solar Companies
Rank for high-intent local searches like "solar installers near me" and "solar panel cost [city]." Our Solar SEO process covers local citations, Google Business Profile optimization, technical SEO, and content built for solar-specific buyer queries.
PPC & Google Ads for Solar
Solar CPCs have climbed sharply — we build tightly-targeted Google Ads and LSA campaigns that filter out tire-kickers and drive consultation bookings, not clicks.
Solar Website Design
Solar websites that convert visitors into consultation requests. Fast, mobile-first, with financing calculators, savings estimators, and proof-heavy layouts specific to solar buyer psychology.
Social Media for Solar
Meta and TikTok campaigns that build trust and generate warm leads. We handle creative, targeting, and optimization — you handle the installs.
Email & Lead Nurture
The average solar sale takes 3–9 months from first inquiry to signed contract. We build nurture sequences that stay top-of-mind and convert leads that would otherwise go cold.
Content & Thought Leadership
Educational content that answers the 50+ questions every solar buyer Googles before they commit — financing, payback period, incentives, installation timeline, warranty.
Results we've driven for solar clients
Regional Solar Installer
SEO overhaul + Google Ads restructure + financing calculator integration
Solar Dealer Network
Multi-location local SEO + targeted Meta ads + lead nurture email sequence
Commercial Solar Co.
Commercial-specific landing pages + LinkedIn ABM for facility managers
How we work with solar companies
Solar market audit
We analyze your current marketing, competitors in your service area, keyword opportunities, and where leads are leaking out of your funnel. Delivered in week 1.
Strategy + roadmap
A 90-day action plan with prioritized initiatives, projected impact, and specific KPIs tied to your revenue goals — not vanity metrics.
Execute across channels
SEO, PPC, web, email, and content all deployed in a coordinated sequence. Not siloed. Not one-channel-at-a-time.
Optimize + scale
Monthly strategy calls, transparent reporting, and constant iteration based on what's working in YOUR market — not generic best practices.
Solar marketing pricing
Transparent pricing. No setup fees. No long-term contracts after month 3.
For smaller regional installers starting their digital investment
- Local SEO foundation
- Google Business optimization
- Basic PPC management
- Monthly reporting
For established installers ready to dominate their market
- Full SEO + content
- PPC + Meta ads
- Email nurture
- Dedicated strategist
- Bi-weekly calls
For multi-location dealers or commercial-focused installers
- Multi-location SEO
- ABM for commercial
- Custom integrations
- Weekly strategy
- Dedicated team
Solar marketing FAQs
Other industries we serve
Ready to grow your
solar business?
Get a free solar marketing audit. No pitch. No obligation. Just real insights into where your marketing is leaking money and what to fix first.