Social that moves revenue.
Not posts nobody sees.
Organic reach for business accounts is effectively dead. We run paid social like real media buying, support founder/executive presence where it actually exists, and refuse to charge you for Instagram posts that'll be seen by 47 people.
Straight talk: organic social media management is mostly theater
Instagram Business accounts get 1–3% organic reach. LinkedIn Company Pages get worse. Facebook Pages are effectively invisible without paid boost. If an agency is charging you a monthly retainer to "post 3x a week on your feeds," they're charging you for activity that 97% of your followers will never see.
This isn't our opinion — it's how the algorithms are designed. Meta, LinkedIn, and TikTok want you to pay to reach your own audience. Pretending otherwise and selling you a content calendar is how most social media management retainers work. We'd rather tell you the truth and offer the services that actually produce outcomes.
The three social services we offer, and why we stop there.
Most agencies sell you a bundle: management, paid, content, influencer, community, reporting. We sell three. The ones that move revenue. The rest is noise we won't charge you for.
Paid social media (the real work)
Meta, TikTok, LinkedIn, and X run as actual media buying — not "boost this post." Creative testing, audience targeting, pixel optimization, campaign structure, creative refresh cycles, and reporting tied to pipeline. This is the service that drives measurable business outcomes on social.
- Campaign strategy across Meta, TikTok, LinkedIn, X
- Creative direction + asset production (static, video, UGC-style)
- Audience targeting, lookalikes, custom audiences
- Pixel setup, conversion tracking, attribution
- Creative refresh cycles (new ads every 2–4 weeks)
- Weekly optimization, monthly strategy calls
Founder/executive organic presence
Organic social works — but on personal accounts with a real human posting, not business pages. We support founders, executives, and subject-matter experts who actually want to post: content strategy, editing, scheduling, engagement, analytics. We don't ghostwrite. You show up, we make it easier.
- Content strategy tailored to your voice + industry
- Post editing, formatting, cross-platform optimization
- Scheduling + publishing across LinkedIn, X, Threads
- Engagement monitoring (comments, DMs, mentions)
- Analytics: what's working, what to double down on
- Monthly content planning call (you post, we facilitate)
Community management (where real community exists)
If you have a real community — Discord, Slack group, Facebook group, subreddit, active comments section — managing it is worth paying for. Moderating, engaging, surfacing user questions, keeping the space healthy. We won't pretend your Instagram followers are a "community" when they're just followers.
- Moderation + response SLAs
- Content prompts to drive discussion
- Surfacing user questions to your product/support teams
- Event coordination (AMAs, launches, hosted discussions)
- Weekly health reports on community activity
- Strategy for growing real engagement, not vanity metrics
Four services other agencies sell that we won't.
These aren't competitors we dislike — these are scopes that take your money without giving you outcomes. We'd rather name them than quietly include them in a retainer.
Business-page organic content calendars
Posting 3x a week on your Instagram Business account reaches roughly nobody. The agency is paid, the boxes are ticked, the reach doesn't exist. If you want content on your feeds for brand consistency, we'll build a low-volume schedule cheaply — but we won't pretend it's marketing.
Vanity-metric reporting
"Your post got 12,000 impressions!" — but impressions aren't revenue, engagement isn't pipeline, and follower counts don't close deals. We report on what drives business outcomes: leads, conversions, pipeline, revenue. The rest goes in a footnote, not a headline.
Ghostwriting for founders who don't actually post
"Thought leadership" content ghost-written in someone else's voice, then posted on a personal account by a VA. Audiences can tell. Algorithms are starting to tell. If the executive isn't actually involved, we'd rather decline the work than produce content that makes them sound fake.
Influencer campaigns we can't measure
Paying a micro-influencer to post for brand awareness with no tracking, no discount code, no attribution path, no way to evaluate whether it worked. We do run influencer campaigns — but only ones with measurable outcomes. The rest is hoping.
Each platform plays a specific role. We pick the ones that fit your buyer.
"We'll run social on all platforms" is a red flag, not a selling point. Most businesses should run 2 platforms well, not 5 platforms badly. Here's what each is actually good for.
Meta (Facebook + Instagram)
Highest-performing paid social platform for most businesses. Massive audience targeting capability, mature Advantage+ automation, strong attribution. Works for B2C and B2B alike. Organic: only useful for community groups — business pages are dead.
TikTok
Strongest growth platform for brands with visual/emotional appeal. Ads are cheaper than Meta for impressions, and the algorithm still rewards creativity. Best for consumer brands, lifestyle products, and B2B with strong brand personality.
Only platform where you can reliably target by job title, seniority, and company. Expensive — $15+ CPCs are common — but unmatched for B2B. Organic works best on personal accounts, not company pages. We run both paid and founder content here.
X (formerly Twitter)
Less valuable for paid than it was, but still relevant for executive/founder presence in tech, media, and politics-adjacent verticals. Paid social is usually last-priority here — we only recommend it if your audience lives on X specifically.
A four-stage process for paid social that actually converts.
Audience + offer mapping
Before any creative gets built, we map your audience segments, messaging angles, and offer structure. Who are we targeting? What's the message for each segment? What's the funnel-stage offer — awareness, consideration, or conversion? Skipping this step is why most paid social fails.
Creative production in batches
Paid social lives and dies by creative. We produce creative in batches of 8–15 assets per campaign: static, video, carousel, UGC-style. Testing across variations is how you find what actually works — single-creative campaigns are a roll of the dice.
Campaign structure + pixel optimization
Modern platforms (Meta Advantage+, TikTok Smart+) perform best with simpler structures and more data, not micro-optimized campaigns. We build for the algorithms as they work now — not the 2019 playbook most agencies still run.
Creative refresh + scale decisions
Ad fatigue is real. Every 2–4 weeks we refresh creative based on what's performing. Winning campaigns get scaled up; losers get killed fast. No "let's give it another month to see" stall tactics — the data shows up in weeks, not quarters.
Social media FAQs
Want an honest look at
your current social spend?
Send us your current social setup — accounts, spend, reporting. We'll send back a written audit covering what's working, what's theater, and what we'd actually invest in. No pitch deck. No upsell.